Dirty Lil’ Secrets
That Nobody Wants to Tell You About the Entertainment Industry
About the Author
Cheryl Cobb is an entertainment executive, talent manager, producer, author, entrepreneur, and storyteller whose career has been built around people, purpose, and the stories that connect us.
For more than three decades, Cheryl has worked in the entertainment industry, managing Grammy Award winning talent and serving as a producer and manager for American Idol, while producing major projects and touring the world. Navigating an industry where understanding people is just as important as understanding the business, her career has given her a front row seat to relationships, personalities, expectations, disappointments, reinvention, and the very real difference between who people say they are and who they eventually reveal themselves to be.
In 2020, Cheryl released her first book, 10 Dirty Lil Secrets (That Nobody Wants to Tell You About the Entertainment Industry), pulling back the curtain on lessons learned throughout her career. Now she turns that same candid voice toward something much more personal: love.
10 Dirty Lil Secrets (That Nobody Wants to Tell You About Internet Dating) was born from Cheryl’s own unexpected journey into online dating. What began with a profile created by her daughter eventually led to the man who became her husband. But their story was never simply about finding love online. It became a journey through dating, courtship, family, illness, caregiving, marriage, recovery, faith, and learning what love looks like when life stops being convenient.
Through authentic storytelling, personal experience, and her Four Seasons of Love, Cheryl takes some of the uncertainty and intimidation out of digital dating and gives readers a formula for recognizing what relationships reveal over time. She speaks especially to those who feel stuck, uncertain, or simply ready to approach love differently, including those starting over and looking for a true partnership later in life.
Her goal is not simply to help people swipe differently, but to help them think differently, recognize character, build genuine connections, avoid common pitfalls, and trust themselves enough to know what each season of a relationship is revealing.
Today, Cheryl is also the Founder and President of When I Pose 360, a Las Vegas based experiential entertainment company. As an entrepreneur, speaker, producer, and author, she continues to create experiences that bring people together and conversations that matter.
Cheryl believes starting over does not mean starting from nothing. You bring your wisdom, your scars, your standards, your laughter, your lessons, and hopefully, a little more discernment with you.
And sometimes, one click really can change everything.
ORDER YOUR COPY OF
“10 DIRTY LIL’ SECRETS”
Discover the secrets that NOBODY wants to tell you about the entertainment industry with Cheryl Cobb’s groundbreaking new book!
Testimonials About
“10 Dirty Lil’ Secrets”
“Not only is she my mentor, Cheryl Cobb is my true friend. Her knowledge of the entertainment business helped me soar to Platinum status on my first record “Be Careful”. Cheryl’s integrity has been consistent over the years and I’d recommend anybody interested in this business to read her “10 Dirty Lil’ Secrets”…The Game is real!”
“Cheryl is one of thee most veracious and resourceful “students of the world,” that I have ever encountered. She seems never to be afraid of the unknown, but faces the uncharted and unfamiliar, with a desire to learn, conquer and master what most fear.
I’ve watched and admired this trait in her throughout our 30 plus, year friendship! She calls her wisdom and knowledge of experience… “Dirty Little Secrets.” I call them “Valuable Nuggets of Truth!”
With whatever descriptive terms, one might choose to describe the contents of this book… I employ you to dine sufficiently and learn abundantly!
This book is an extension of the kind of friend Cheryl is… when SHE wins, we ALL WIN! Be brave and enjoy. “
“Thank you, Cheryl, for your friendship, your wisdom, and your unwavering belief in love. Thank you for reminding us that while dating may change with every generation, the human heart never really does.
I love you, my friend. “
“Cheryl Cobb is a dear friend of mine. We’ve had many deep conversations through the years but recently we had a meaningful conversation about her new book, 10 Dirty Lil’ Secrets That Nobody Wants to Tell You About Internet Dating. I walked away truly inspired by her passion, honesty, and the heart behind the message she wants to share.
Our conversation about relationships, love, and the realities of connecting in today’s world was both insightful and eye-opening. I was honored when Cheryl asked me to share my thoughts because I truly believe these are conversations people need to have.
Cheryl has always had an authentic way of connecting with people and bringing important topics to the forefront. I’m proud of her and excited for others to experience the wisdom, transparency, and perspective she brings through this work.”
ORDER YOUR COPY OF
“10 DIRTY LIL’ SECRETS”
Short Book Description
10 Dirty Lil Secrets That Nobody Wants to Tell You About Internet Dating is Cheryl Cobb’s candid, funny, and personal guide to taking the fear out of internet dating and learning how to use the technology without letting the technology use you.
The internet can introduce you. A profile can get your attention. A swipe can make the connection. But the algorithm has no soul. Period.
Through her own unexpected journey from a dating profile to marriage, Cheryl shares her Dirty Lil Secrets and Rules of Engagement that help you navigate profiles, algorithms, red flags, triggers, chemistry, and everything that happens after the click.
This isn’t about being afraid of internet dating. It’s about knowing the Rules of Engagement and all the Dirty Lil Secrets that nobody wants to tell you about internet dating.
Swipe smarter. Date with your eyes wide open. And Let This Be Your Last Swipe.